Insight note
A/B testing in education: rapid experimentation to optimise programme cost-effectiveness
Noam Angrist, Amanda Beatty, Claire Cullen and Moitshepi Matsheng
A/B testing offers a practical approach to improving education programmes in low-and middle-income countries. This insight note delves into how it allows implementers to quickly, affordably and effectively optimise interventions. Drawing on seven years of A/B testing experience from Youth Impact, the authors explore how this approach differs from traditional Randomised Control Trials (RCTs) by focusing on rapid, iterative programme adjustments that boost impact and scalability. By embracing A/B testing, the social sector can harness its potential to drive data-informed decisions, improve student learning and enhance programme efficiency at scale.
Angrist, N., Beatty, A., Cullen, C., and Matsheng, M. 2024. A/B testing in education: rapid experimentation to optimise programme cost-effectiveness. What Works Hub for Global Education. Insight note, 2024/001. https://doi.org/10.35489/BSG-WhatWorksHubforGlobalEducation-RI_2024/001
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